Granite State Concrete had run ads before, but had no visibility into what was actually working. Leads came in through five different channels with no central tracking.
Running on TMOS
- Consolidated lead tracking across Meta, Google, and the website, unified in one dashboard
- A TMOS CRM workflow so every lead got a same-day follow-up
- Monthly KPI reporting on cost per lead and cost per booked estimate
The result
For the first time, ownership could see exactly which campaigns were producing profitable jobs — and which to cut.